Follow-up email templates for solo B2B sales

Friendly follow-up (assume it was buried)

Subject: Quick follow-up on {topic}

Hi {first_name},

Just checking in in case this got buried. Are you still the right person to discuss {topic}?

If yes, the simplest next step is {next_step}.

Thanks,
{your_name}

After a meeting (confirm next steps)

Subject: Next steps from our call

Hi {first_name},

Thanks again for the conversation. Here is my understanding of next steps:

- {summary_1}
- {summary_2}

If that looks right, I will follow up by {date} with {deliverable}.

Best,
{your_name}

After sending a proposal (offer a decision path)

Subject: Proposal for {project} - decision path

Hi {first_name},

Happy to clarify anything in the proposal. If it helps, I can suggest a recommended option based on {constraint}.

Would you prefer (a) a quick 15-minute call or (b) a short reply with your top question?

Best,
{your_name}

Close the loop (polite and clear)

Subject: Closing the loop

Hi {first_name},

I have not heard back, so I am going to close the loop for now. If timing changes, reply anytime and I will reopen this.

Thanks,
{your_name}