Email Tracking
Email tracking in Gmail (opens & clicks)
Use engagement signals to time follow-ups better-without leaving your inbox. Donna CRM brings tracking into Gmail alongside contacts and pipelines.
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Overview
What is email tracking?
Email tracking helps you see opens and tracked link clicks so you can follow up with better timing. It's most useful for proposals, important follow-ups, and outreach where timing matters.
Learn more about the Gmail-native workflow in our Gmail CRM guide.
For a proposal-specific walkthrough, see email tracking for proposals.
Use cases
- Proposals: follow up after a likely read window
- Cold outreach: focus on the threads with interest
- Renewals: notice engagement before a deadline
- Campaigns: understand aggregate engagement trends
How it works
How tracking works
Opens
Donna includes a tracking image in emails you choose. When the recipient loads images, Donna records an open event.
Clicks
Donna tracks clicks on tracked links in your email so you can see interest in proposals, docs, and resources.
Reporting
View engagement alongside the thread so you can prioritize follow-ups and keep your pipeline up to date.
More tracking and follow-up guides
Use tracking as a signal, then follow up with a clear next step and a lightweight pipeline habit.
Email tracking
Email tracking for proposals: what to expect (and what not to)
Use email tracking the right way: understand opens vs clicks, why results can be imperfect, and how to follow up with better timing and less guesswork.
7 min read
Read guide
Follow-up systems
A simple follow-up system in Gmail (templates + reminders)
A repeatable follow-up system you can run directly from Gmail: clear next steps, a light cadence, and email templates that do not feel spammy.
9 min read
Read guide
Solo sales workflows
How to track deals from email threads (without spreadsheets)
A Gmail-first approach to tracking deals: simple stages, clear exit criteria, and next steps that keep your pipeline honest without manual spreadsheet updates.
8 min read
Read guide
FAQ
FAQs
What is email tracking in Gmail?
How does open tracking work?
How does click tracking work?
Where can I read about privacy?
Keep exploring
Learn more about how Donna works, or dive into a specific workflow.
Ready to try it?